The goal of the Definition phase is to respond to a client's Statement of Need or RFP in a manner that demonstrates how your design team can
best meet the client's need. To reach this goal, the Web development team prepares a proposal for the client, which includes:
An outline of the solution
A high-level overview of necessary materials and resources
An estimated timeline
All estimated costs
The Definition phase concludes with a signed contract (for external clients) or project approval (for internal projects, such as work done on the team's company intranet or extranet site).
The WebTeam blueprint defines objectives for the team in this phase. Click the business, creative, or technical group to find the roles assigned for completing the required deliverables.
First two Phases are above average temperature.
During this phase, we first define the project goals, then explore different strategies for achieving these goals and finally quantify the
scope of the project. We often use a Project Profile to get a better understanding of the project goals, target audience needs and web site
features. To complete this phase we perform the following action items:
Prepare your team to understand the client's corporate culture and established branding or public image. Research the client's existing Web
site, its annual report, or other marketing materials. It is important that you not only become aware of your client's products and business
strategies, but even in this early phase, the proposal you submit to a potential client should match the tone and feel of your client's
In the next lesson, we will pause in our progression through the development process cycle and look at factors for success and risks in the
Discovery and Definition phases.
Click the Quiz link below to test your learning of the components of the first two phases.
Discovery Definition Phases - Quiz